Make These Small Tweaks To Your Site And Immediately Bump Up Your Opt-In Rate

Watch Derek Halpern of Social Triggers give me the low down on my site. Derek is genius at “knowing what makes people tick online”. Here he gives me the skinny on things I can do better on my site to capture more leads, more sales and make the experience for you, the reader, just plain out better.

Most everything Derek shares with me, YOU can do too. So listen and then get to implementing!

In this video you’ll learn…

  • What Derek Halpern of Social Triggers thinks of my site
  • How to get more conversions or opt-ins on your site
  • The magic formula that any “About” page should follow
  • What are “action colors” and where you should use them


Editor’s NoteOur audience raved about this post, so we had to share it again. Whenever we see a slump in traffic, Derek is our go-to guy for no-nonsense, uncensored advice.

Since Derek gave our old site a smack-down back in 2011, we’ve adopted a lot of his suggestions for our new site. Over the last 2 years, our lead generation has skyrocketed, thanks in part to the techniques Derek shared with us here.

Our favorite and most impactful suggestions:

  • Split test EVERYTHING. Derek made a number of suggestions, but he also told us that while he can make recommendations, there’s no guarantee that anything will work on OUR site without doing a little bit of testing. Check out this post on Visual Website Optimizer featuring LKR split testing.

  • Content buckets! We can’t get enough of content buckets. While we’re continually working on expanding our use of content buckets like this super high-ranking Facebook Marketing one.

But, Derek, you’re going to have to pry that search box out of my cold, dead hands.

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