How to Market Your Etsy Store on Pinterest
Talented Etsy makers should now embrace the most powerful allure which Pinterest has for customers. Most of us have been hoping on Pinterest to look something up quite fast, only to lose several hours in seconds. We find it difficult not to succumb to planning out meals, following trendy fashion designs, and browsing some vintage styles which are often addictive.
Compared to other social media platform users, Pinterest users have more buying intent. Pinterest is already made to help promote your Etsy store between enticing consumers, carefully displaying crafted photos, and harnessing the power of the search engine. With all these features, it’s quite easy to send shoppers right at your virtual doorstep.
10 Tips for Marketing Your Store on Pinterest
Here are some of the little tricks and tips that will help you learn how to promote your Etsy store on Pinterest easily.
Create Excellent Visuals
Focus on Exquisite Pins
People will always judge a book by the cover. For visual platforms, people judge accounts and products based on the quality of their images and photos. The Oyster’s Pearl Etsy Store did a perfect job showcasing some cute photography when it comes to their product pins. The store does bring out character into the images and also portrays those products in some simple settings which feel real.
If you want to create exquisite pins like Oyster Pearl, check out the guide to creating beautiful pins so that you can learn how to get to the next level with your images.
Adopt one Pinterest Style
The Oyster Pearl and Bittersweet Design Boutique are Etsy stores that have one thing in common. They both do perfectly well when it comes to aligning their Pins with a brand style. Everything tends to feel cohesive regardless of the board you find yourself. Notice how the pins look like they belong together in the snapshot below of Bittersweet Design Boutique.
You will get a similar style when you visit their other board DIY Photography Packaging and Storage Ideas.
On the Oyster’s Pearl Branding + Business board, you will quickly notice a clean, modern style on display.
A similarly clean, modern feel also transfers to their Bathroom/// Pamper + Primp board.
Use Vertical Photos to Maximize on Space
Pinterest tends to limit their image sizes by width only, while Etsy does categorize products in beautiful square rows and columns. It, therefore, means that it’s great to pin vertical images so that you can claim more real estate when it comes to the feed.
Below are two similar images by Bittersweet Design Boutique. The left photo takes almost twice the amount of space compared to the one on the right. In busy Pinterest feeds, taking up twice the visual space would give you a double space to promote your Etsy Shop.
Build a Following on Pinterest
Curate boards that not only inspire but also excite your followers.
The Etsy marketplace is quite competitive, so you can be tempted only to pin your products to Pinterest. To accelerate the growth of your account, you should be able always to resist that urge.
You can instead try to curate some stimulating boards around related topics, favorite trends, aspirations, and current styles. That would appeal to the customers and also align with your brand style. If your followers tend to enjoy your style, they will always gravitate towards the products.
I would recommend the 80/20 rule as a guide on curating on Pinterest. The law does encourage you to pin about 80% of pins you think interest your clients and leaving close to 20% of pins that promote your products and brands.
In Pinterest Tips download and Etsy Instagram, Bittersweet Design Boutique owners mentioned that their strategy in winning on Pinterest includes, pinning more content from potential clients and inspirational and helpful content for different daily living aspects.
The related boards did help grow their Etsy shop by increasing their reach and following on Pinterest. Below is a snapshot of their board Bedroom Décor. Notice the number of followers that align with their style.
Only Curate Useful Boards for Your Customers
That’s the Cutest Thing Etsy Store that sells knit hats for infants does a great job when it comes to creating boards that aim at new parents. Vicky Suter, the owner, does realize that parents mainly use some of her products for newborn photography. She, therefore, prioritizes boards on photo tips and props for taking the babies’ photos.
All the boards emphasize the unique style of the brand, which does build on being the cutest thing. Notice how Vicky’s products fit right in since they are little cute things.
If you are still hesitating to become a curator of people’s content, this tip from Wedding Favors Unlimited, one of the 2016 Tailwind Takeoff Award Winners. They did prioritize curating ideal content quite heavily; they didn’t even distinguish the material they were sharing.
David Sherni advises businesses always to ascertain they share content they get on Pinterest, even from your competitors. There’s usually no monopoly on beautiful visual ideas. We noticed sharing some cheap wedding favors from your competitors online can instead drive your sales.
The overall Pinterest promotion philosophy strategy helped skyrocket the traffic on their website and their e-commerce sales ultimately. See the breakdown in their numbers here.
Embrace Getting Repins/ Saves
Most of us get all squeamish when people pin our crafted Esty products to a board known as Craft ideas or DIY, or even worse Going to DIY/Make. Many Etsy makers steer clear of Pinterest is the fear of landing on some of these boards.
While DIY’s rarely make a purchase, you never know if some of their followers may be looking for that particular product. Besides, they might not have enough time or even skills to go about it by themselves.
Moreover, their pin and repin engagement would help your pin have a better rank in the Pinterest algorithm. The Pinterest algorithm often dictates the pins everyone gets to see in their feed and their search results. The more engagement and repins you get, even if it’s not from your ideal boards, you have better odds at showing up with potential customers in searches.
Check out the guide to understanding Pinterest’s Smart Feed to learn more about the factors that would help increase your pin visibility.
Choose the Best Times to Pin
Tailwind has an in-built smart schedule that helps you pin at ideal times for engagement all through the day, and this keeps you top-of-mind with all your followers. Those who use tailwind can grow their following twice as fast. Keep reading; there’s still more tips on how to market your Etsy shop on Pinterest.
Draw Advice from Affluent Etsy Sellers
The download Social Media Marketing Secrets of Successful Etsy Sellers will guide you through on how successful Etsy sellers promoted their shops both on Pinterest and Instagram.
Think More Like Search Engine Marketers
As a marketing platform, part of the power of Pinterest is its dual function as a search engine. Most of us visit Pinterest to search for things. If you want to promote your Etsy shop on Pinterest, it would be a great idea to get into the heads of your prospective clients. You should also try to figure out what they are looking for on Pinterest.
- Brainstorm keyword phrases and keywords which the clients might search when looking for the products
- Use auto-suggest to carry out pure research on keywords. Begin by typing in the keywords after brainstorming to see the suggested terms. The proposed words usually are what people tend to search for regularly.
The auto-suggest on google pulls from a more comprehensive volume of searches; therefore, it can get extra granular.
- Examine the results from the search; those are your competition, craft more appealing pins to meet the search intent of the said keywords.
- Populate the ALT text of the photos you share and the pin descriptions with the keywords which you are targeting.
- Create some Pinterest boards which will target the keyword categories you are looking to rank for and also pin you SEO’d pins to the said boards.
Advertise on Pinterest
Pinterest is equally a powerful paid platform for advertising. Check the clickthrough rate in the Pinterest Ads Manager to get immediate feedback on your pins that perform well. A Pinterest Ad rep recommends focusing on campaigns with a CTR of close to 0.20% and higher.
When you get several pins that generate conversions and clicks, it’s simple to add their budget so that you can reach more people. You can also target an audience based on your searches. Search intent is usually correlated with some buying intentions.
Running your Etsy Shop shows you that attracting customers and building a following on Pinterest means sharing new products continually and also growing your offering. You need to share pins consistently and grow the boards to increase your audience steadily.
After studying several successful Pinterest accounts, we notice that sharing between 20 to 30 pins a day enjoy most growth. But once the account goes beyond 50, the growth normally flatlines. Tailwind member shares an average of 28 pins in a day.
The scheduling tool on Tailwind’s Pinterest has helped many marketers and bloggers master Pinterest. With lightning-quick pin scheduling, a smart calendar that ensures every pin gets posted at appropriate time and actionable analytics. Growing on Pinterest is quite easy.