Blogs like CopyBlogger, Social Media Examiner, QuickSprout and others are some of the leading content marketing blogs on the Internet. The number of comments the posts on the blogs get, inbound links and mentions on social media sites make many marketers green with envy.
“If only I could get such engagement and numbers, then my business would be on another level”, you may think.
However, there is one thing you should know: good things take time.
Big things often start small.
So, before you give up on blogging, read these three tips that will keep you going despite the seemingly lack of results on your blog.
Build an Audience
“Rome wasn’t built in a day.”
So why are you amazed that your blog subscribers list is extremely low when you have only been blogging for a few months?
While you may be creating good content everyday only for it to be read by a handful of visitors, this should not be an excuse for you to give up. Building an audience takes time, but with a plan, the process can be accelerated.
Here are three ways you can experiment to build your audience.
i) Ask visitors to subscribe by using CTAs
To get new subscribers to your email list, it is crucial to have a subscribe CTA that is persuasive enough to make visitors want to leave their contact information.
You should tweak the CTA and measure the results generated to determine whether you are getting somewhere. If your email submissions are low, consider testing different colors, copy, size, and placement.
For example, if you realize no submissions are coming from the CTA you have on the sidebar, you can experiment with a pop up CTA and measure the results.
ii) Find out what your audience wants
From your analytics reports, you can know which type of content best resonates with your audience by looking at the page views, comments and conversions. However, it also doesn’t hurt to ask your existing audience what type of content they would like to see more on your blog.
You can create a poll on your blog to find out what your current subscribers are interested in. This type of outreach can help you determine what type of content your audience wants to see more, and ultimately position your blog to attract more subscribers.
iii) Leverage social proof
In most cases, putting social share counters on your blog to show the popularity of your posts and encourage visitors to keep coming back can lead to more shares, and in the process new traffic and visitors. However, if you are just starting to blog or your traffic is low, having social share counters could have a negative effect.
The good news is that there are other ways you can use social proof to your advantage. For example, having a “featured tweet” on your blog homepage can provide first-time visitors with validation that they have stumbled upon reputable content. This validation reassures visitors that your content is valuable and that they will benefit from sticking around.
Know that SEO is a Long-Term Strategy
Sometimes, it may take Google a few days, or even months, to index your content. This is especially true if your domain age is new or the level of authority that your site has is low. However, you can be sure that eventually Google will find your content and index it.
According to statistics from Search Engine Land, companies that blog have 434% more pages indexed by Google than those that don’t blog. The result? The companies get more leads than businesses which do not blog.
Therefore, even if you are not getting immediate results from your blogging efforts, you are likely to benefit in the future when your content gets indexed and visitors find it. A great piece of content can be a potential lead generation source on your blog for years.
There is a lot you can do in terms of optimization once your post is indexed.
The first place you can look into is your buyer persona. Find out the search terms that your potential clients type on search engines when looking for the products or services you provide. Focus your content on solving the problems of your target audience. This content is more likely to resonate well with them.
There are different SEO tools you can use to do keyword research and uncover the search terms that lead prospects to your blog. Google Keyword Planner is a good free tool you can use.
When you have created a number of posts on your blog and have started having a library of optimized content, your blog will sort-of start emerging as a resource hub for the information you have been creating.
From here, you will start noticing higher traffic and stick rates on your blog. Not only will you be generating traffic from your latest posts, but will also be driving traffic to earlier posts through interlinking.
Focus on Social Sharing
Social media sites are a good place to promote your blog content. However, if you are struggling to see any return from your promotional efforts, it may be time to tweak your distribution strategy.
With so many mainstream and niche social media networks available, it is easy to get caught up in the wind of being everywhere without getting results from your actions. The best way to use social media networks is to determine which ones your target audience use and have a presence there.
Having a social media strategy is also important if you are to make any meaningful connections that can help your small business and see engagement from the content you share.
Promoting your content on social media will help you get noticed by your target audience. However, there are other benefits of promoting the content. For instance, the people that you share your content with also have their own networks or audiences with whom they can share the content with. The net effect is your content reaching many people from the little effort you put.
This net effect can however only be achieved if you create content that people love. Think about it, which type of content do you share with your friends on social media sites? I can bet its content that you find interesting or that you believe will help the people in your network.
As you create your blog content, put yourself in the readers’ shoes and ask: “If I was a visitor reading this blog post, would I be compelled to share it on Facebook or other social networks I am in?”
Having social share buttons on your blog can encourage sharing of your content. However, if you have a small audience, you can find other ways to boost engagement. For example, you can use a tool like Click-to-Tweet to increase the shares of your content.
The above tips should give you a reason to continue blogging, even if it seems you are not getting any results at the moment.