Attraction Marketing Vs. Pursuit Marketing


Attraction Marketing vs. Pursuit Marketing, which is the best method to use to build your downline?

It is easy to talk to someone who is interested in doing business with you than a stranger who knows nothing about you and/or your business. Talking to strangers about your business opportunity is however not as difficult as many people perceive it to be. It only takes time and a little effort, sometimes a few bucks too, to attract a prospect to your opportunity.

Let’s see what attraction marketing and pursuit marketing is.

Pursuit Marketing

You might think that you don’t know what pursuit marketing is, but the truth is you know.

Consider this:

You are putting up an ad for one of the products that you sell. The design is wonderful, not to mention the compelling message that goes with the advert. The only problem is, many people are not interested in buying the product that day and even if they were, they do not know neither do they trust you. To bring these prospects closer to buying your product, you have to sell it to them. This is what pursuit marketing is all about.

marketer, you could become a magnet for prospects by using the following techniques in your MLM business:


Pursuit marketing means pushing your product or service to a prospect without building trust first.

Attraction Marketing

Attraction marketing is the other side of the coin, where you have to take time to build relationship and trust with your target market before you finally present them with your opportunity. In attraction marketing, driving sales or doing direct promotion is reserved for later after you have interacted with your prospects for some time. The main initial focus is getting the prospects to know and like you.

The Internet offers marketers a variety of ways of practicing attraction marketing. Social media sites, article directories, and blogs are some of the avenues through which you can connect with your prospects on the Internet.

Why Attraction Marketing?


You should consider attraction marketing because that is what prospects prefer—that they buy from you rather than you selling to them. Customers need to be convinced that they are exchanging their money or joining your team for something worthwhile.

No person likes to be forced to buy something. Rather, they like to make their own purchase decisions. These decisions can only land on you if the person trusts and is comfortable buying from you.

Attraction marketing moves you from being the anonymous seller to becoming the trusted advisor and most preferred business associate.

The Most Important Thing in Attraction Marketing

What’s the most important thing in attraction marketing?

It is not your opportunity, not your business, not money, not your sales team nor your business associates, it is YOU.

Prospects need to see that you know what you are doing and saying. Potential customers want to trust you as someone they can rely on for advice and guidance. So, work on your strategies carefully.

Get Started With Attraction Marketing

To get started with online attraction marketing, take time to think about what you are going to say, how and when you will say it. Think about how you are going to save your prospect’s money and time while solving their problems.

What makes many network marketers fail at attraction marketing is trying to sell too much. Instead of using sales messages sparingly, some MLMers bombard prospects with sales messages too frequently (hope you will not do this). You don’t have to tell people you want them to join your opportunity. If you help them see how an opportunity can improve their lives, they will join you.

Attraction Marketing for Offline Network Marketers


Attraction marketing is not just for online business owners, but offline marketers can also take advantage of this technique. As a traditional

  • Distribute leaflets containing useful information about network marketing.
  • Run adverts and advertorials on local print magazines or journals.
  • Spend extra time talking to your prospects rather than pushing a business opportunity or product down their throats.
  • Ask and answer questions, understand your audience’s problems and provide solutions.
  • Network and become a member in your local MLM groups.
  • Organize seminars and workshops on different topics in the MLM industry.

The trick in attraction marketing is that you sell YOU, your business and products without actually knowing it; you attract prospects rather than push them away.

If you create an environment that enables prospects know that you exist, you have knowledge to share and that you have a solution to their problem, they will come to you. What you have to keep in mind is that trust is not instant; it takes time to be earned. So, don’t, give up, it will only take time.

To Your MASSIVE Success!

Deborah Dawui

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